IT Week

VNU One to One

VNU One to One is the direct marketing side of VNU Business Publications. Underlying the VNU One to One Service is VNU's massive circulation database containing details of subscribers to VNU's IT and business brands.  

The quality of the VNU database is maintained by screening all potential VNU subscribers, using a detailed registration questionnaire (for business-to-business brands). Subscribers are required to re-register annually to keep the database fully up to date. This gives us an unrivalled library of information on some of the UK's top companies and their key personnel.  

Targeted
Selection can be made on the basis of a wide range of variables, giving direct marketers the freedom to create uniquely targeted lists to match their own specifications. You can be as broad or as specific as you like, choosing from selections such as job function, size of organisation, industry type or purchasing influence, to pinpoint your best prospects with confidence and target them one to one.

Free Counts
Our experienced staff are always on hand to help you. Advice and counts are free of charge before you order, giving you the opportunity to tailor your selections and quantity to your budget.

Opt in email service
We an now offer you the opportunity to reach our readers through our new opt-in email service. This is a very fast, effective and direct mechanism to communicate to highly targeted reader groups on a regular basis. You can use this service for special offers, surveys, promotions and discounts on products and services.