Computing

Driven by a market leading circulation strategy, Computing sets new standards for richness of data, flexibility and intelligence. With a database holding information on more than 350,000 UK IT professionals, Computing is one of the richest sources of trend analysis in the market. Available in print, digital, e-newsletter, PDA/mobile and as an online edition at www.computing.co.uk, Computing delivers intelligent news and analysis however you want, wherever you want.  

By studying reader trends, Computing can put hard figures to what's really happening in the IT and business world: emerging management structures, new skillsets and new areas of power. Any expert can venture an opinion, but only Computing has the figures to prove it.  

So Computing can not only provide a rich and detailed justification for advertising and DM targeting: our information gives a new and detailed insight into the world you're trying to reach.  

Reaching the Real IT Decision Makers
Computing is the only UK publication to offer such deep reach into the complex IT decision making process (inside and outside of the IT dept.). Computing targets IT management, IT staff, business management and consultants with real buying power. It's not just the IT department who hold the purse strings. New job titles and the integration of IT staff into other business units mean that finding IT budget holders becomes increasingly complex. Furthermore, outsourcing IT to external suppliers is increasing.

As the barriers between IT departments and the rest of business are collapsing, technology decision-makers are now found in all corners of the enterprise. Because of their power to implement e-business strategies, IT professionals are colonising business units. They work with business and corporate management to make strategic purchasing decisions. This is the 'extended IT department'.  

Computing has undertaken an intensive, research based registration programme that will reach outside the IT department and actively identify key decision makers wherever they work, and whatever their job title.  

While Computing will continue to serve our core readership - the IT department - we will ensure our circulation covers technology intensive sites and the IT decision makers within them  

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