Personal Computer World

Personal Computer World is the UK’s longest-running and best established monthly Consumer PC magazine providing cutting-edge news, insight and advice on the best computer technology available today. For over 27 years the magazine has been at the forefront of technology publishing providing balanced and incisive editorial to our audience of technology enthusiasts and IT business professionals. 

In–line with its audience’s demands for the latest news and information where and when they need it Personal Computer World is a cross-media brand delivering across print, online and digital formats; this ensures that our readers can always count on PCW to deliver the technology information that counts 

Personal Computer World is purchased, on average, by over 76,000* IT professionals and technology enthusiasts per issue however with a pass on readership of 1.6 there are over 197,000 people reading PCW each month. These people are buying and reading the magazine to help them with their understanding of new technologies for both buying and improved productivity purposes. 

• 21,000 purchasing readers work in the IT dept
• Over 47,000 purchasing readers regularly advise friends or colleagues on IT purchases
• 61% of readers are in full-time or part-time work plus 14% are self-employed
• Average annual technology spend per reader = £1,288
• 41% of readers are planning to buy a new PC within 12 months**
• Over 30% of readers will buy a colour laser printer and web-editing software over the next 12 months**
• 28% plan to buy CPU's over the next 12 months**

Personal Computer World’s editorial is respected for its accuracy, impartiality and insight. By combining a winning team of the industry’s leading columnists, the highest test standards demanded by VNU Labs and access to the key technology news as it happens Personal Computer World provides the reader with the finest editorial content in the PC magazine market. Sections include: 

• News
• Interactive (featuring Columns)
• Reviews & Group test
• Cover Feature
• Hands On
• NEW Buyers’ Guide

The integration of the UK’s leading hands PC hands on advice with exclusive product reviews means that PCW is the magazine of choice for people working in IT business and for consumers alike. 

*Source ABC Jul – Dec 2005:76,020
**Source: 2005 PCW reader survey